Their prime challenge was to generate leads only from companies where employee count is more than a certain or their revenue was more than a certain amount . After trying with 4 different digital marketing agencies, they had made up their mind that only Email marketing + Cold Calling can generate relevant leads for them which obviously is difficult to scale
We used the combination of Search & Remarketing Ads. This was followed by creating relevant ads with highly converting landing pages. Eventually, we were able to generate highly relevant leads from companies like Amazon, Titan, Aditya Birla Group, TVS, DTC etc. at optimized costs.