There were not many criterias available for targeting the right audience, they were facing difficulty in attracting the new users. Also, scaling while maintaining high disability ratio and gender ratio was a challenge for them
For Google, we used a combination of highly broad keywords along with remarketing. Simultaneously, for Facebook, we decided to reach out to a wide audience at low costs and increase engagement. The word of mouth & powerful tracking helped us guide the TG at every stage. We thus, managed to increase the daily new users by 400% & increased the gender ratio by 250%.