Super High Competition with Urbanclap, Housejoy, Zimmber being the top competitors and low profit margins were their main challenges. Also, due to very high competition, Google's bids were equally very high. With these being main problems they wanted to scale the business while being profitable.
In-order to generate maximum ROI, we undertook intensive keyword research to generate most relevant clicks. And, to make the most out of every click, we created conversion-optimized landing pages using the latest trends. With prerequisites in-place, we started search plus remarketing campaigns which eventually resulted in 500% Reduction in CAC.